Commerce Website Strategies to Combat Holiday DDoS Attacks
Prolexic has published a new white paper titled Strategies for Surviving a Cyber Attack this Holiday Season
Related Topics: ddos, hackers, prolexic, research and reports, Security
Distributed Denial of Service protection services provider Prolexic announced on Monday it has published a new white paper titled Strategies for Surviving a Cyber Attack this Holiday Season as part of its executive series.
The white paper, which can be downloaded from Prolexic website for a limited time, comes just in time for the busy holiday season.
A recent study by digital marketing intelligence company comScore projected that consumers will spend more than $2 billion on online purchases on Black Friday and Cyber Monday this year.
There is typically an increase in DDoS attacks against ecommerce sites during the holiday shopping season, with an 153 percent increase between Q4 2010 and Q4 2011, according to data compiled by the Prolexic Security Engineering Response Team.
Prolexic white paper explores how an extended outage caused by a DDoS attack can negatively impact a company sales, reputation, and search engine rankings, along with some best practices for DDoS mitigation to reduce the impact of these attacks.
Ecommerce website owners can use the report as a barometer for how effective their own DDoS protection strategies are and whether they need to make any changes.
Rackspace recently released a new study that shows how website owners can prepare themselves to prepare their ecommerce sites for significant spikes in traffic during the holiday season.
advises all businesses that depend on online sales for revenues in Q4 to hope for the best, but prepare for the worst, said Stuart Scholly, president of Prolexic. paper can help businesses be proactive and adopt strategies that minimize financial loss in the event a DDoS attack strikes this holiday season. also introduced Prolexic DDoS downtime cost calculator, an online tool that estimates the cost and risk of an attack, along with some best practice tips and DDoS protection advice.
By offering DDoS mitigation services and free tools like Prolexic DDoS downtime cost calculator, web hosting providers can differentiate their services to attract new business and increase sales.
Talk Back: Are you currently offering your DDoS mitigation services to protect your customers ecommerce websites for the holiday shopping season? Do you see a benefit to offering these services? Let us know in the comments.